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Fulfill customer needs of electronic products and create value for our shareholders (investors) to become one of the most efficient and profitable rep company in Mexico. Working constantly to develop our goals and focus bringing high service quality to our customer with a visionary concept of industry.

Consolidate company´s position in the national market to become one of the reprensentatives in the country with faster and better growth, thru committed and expert employees sharing same values and motivated by continue improvement process; offering a mix of cost-effective products that could meet or exceed our customer´s requirements.

* Constant sales increase based on high quality and profitable products.

* Being an efficient company  with cost-effective operation.

* Ensure transparent and continuous improvement performance.

* Get and conserve high levels of customer satisfaction.

* Hold trained and motivated employees who share company´s values.